RawSAFE™
The UK’s Only Legally Certified Raw Pet Food Standard
Built by vets. Audited by experts. Trusted by pet owners.
Who Are RawSAFE?
We’re an independent, veterinary-led certification body for raw pet food.
We set rigorous, legally certified standards, based on human food manufacturing practices and audited by qualified meat hygiene inspectors, to support responsible manufacturers and protect the future of raw feeding.
Why RawSAFE™?
RawSAFE™ is the only legally registered certification mark for raw pet food in the UK.
Developed by veterinary professionals and independently audited by hygiene specialists, it provides the highest level of assurance to manufacturers, retailers, pet owners, and veterinary professionals.
Unlike voluntary schemes or trade group guidelines, RawSAFE™ is a legally protected standard, based on human food safety systems (such as BRC), and designed specifically for species-appropriate raw diets for cats and dogs.
Core Benefits
Legally Protected Certification
Enforced by UK trademark law
Independent Auditors & Hygiene Specialists
Same level of scrutiny as human food plants
Veterinary-Led, Species-Appropriate Nutrition
Designed with care for cats & dogs
Standards Based on BRC / Human Food Manufacturing Level
Going beyond minimum requirements
Annual & Unannounced Audits
ongoing assurance that standards are kept
Voluntary but Rigorous
Companies choose to exceed the minimum
Expanding to Cold Chain & Retailers
Keeping raw food safer through the entire supply line
Sharing Best Practices
Raising the whole industry standard
Increasing Confidence Among Veterinary Professionals
Helping you recommend raw feeding safely
RawSAFE is committed to the following:
If you choose a product displaying the RawSAFE Certification Mark to feed your dog or cat, or to recommend or sell to your clients or customers, you can be confident that it has been manufactured with safety in mind
SAFETY
To encourage the highest of safety standards in commercial raw pet and working dog food manufacturing.
Developing Connections
To encourage positive, constructive and science-based interaction between the veterinary profession and commercial raw pet food manufacturers.
INDEPENDENT AUDITING
To commission the independent auditing of raw pet food manufacturers against standards agreed by the RawSAFE management team following the advice from veterinary professionals (RFVS) and from food industry professionals.
MONITORING
To monitor manufacturers who have received the Certification Mark by means of annual planned audits as well as an annual unannounced audit.
TAKING ACTION
To take necessary action to remove the Certification Mark from all packaging and marketing materials in the event that a manufacturer doesn’t meet the standards at a subsequent audit.
FUTURE DEVELOPMENTS
To review and expand the audit standards to continually drive improvements in manufacture and supply of commercial pet food in the UK and around the world.
More Information For…
You might be interested as an owner, or a manufacturer, curious to know what we’re about, or as a veterinary professional who wants to know more about the science behind raw feeding.
Our goal is to provide you all with the knowledge to be absolutely confident in products from our approved manufacturers.
“The RawSAFE standard is a well-built, highly thorough framework that sets a new benchmark for safety and integrity in the raw pet food sector. It provides clear, practical guidance to ensure consistent, high-quality outcomes across the supply chain”